At SXSW 2025, Will.i.am overestimated FYI.AI as the way forward for AI-powered messaging.
As a part of that AI future, Will.i.am demoed the AI personas of his FYI.AI app at Qualcomm’s SXSW panel, “AI is the New UI,” on Tuesday. Powered by Qualcomm’s Snapdragon processor, Will.i.am claimed the aim of those personas was to make AI extra relatable, giving it the “taste and vitality” of actual individuals from totally different communities.
“This isn’t about changing tradition,” Will.i.am stated in the course of the panel. “It’s about enhancing it, giving individuals AI that speaks to them in a approach that feels pure.”
For these unfamiliar, FYI.AI is an AI-powered productiveness app for iOS and Android, constructed for creators. It helps manage tasks, handle calendars, summarize group chats, make calls, ship messages, and extra — basically an all-in-one digital assistant meant to interchange all of your different apps.
The AI personas are a part of RAiDiO.FYI, a brand new FYI.AI characteristic that simulates a standard radio expertise with curated content material and conversational AI. Suppose Spotify DJ, however with the flexibility to truly chat with the AI.
Mashable Mild Pace
Through the panel, Will.i.am launched an AI persona named “Flowing with the vibes,” meant to embody a younger Black lady. Slightly than a considerate illustration, it felt overly scripted, dropping traces like, ” I gotta hold it actual with you, all the time bringing that authenticity,” and “Chaaa, what’s up my peeps!”
You possibly can see so for your self round the 39:30 mark on the video.
Qualcomm and Will.i.am clearly need to push the boundaries of AI personalization. The thought of AI that adapts to tradition reasonably than imposing a company, one-size-fits-all strategy is intriguing.
By his partnership with Qualcomm, Will.i.am is working to ascertain himself as a key participant in AI, expanding his influence from collaborating with LG on XBOOM audio system to naming Jason Derulo as an FYI.AI ambassador.
This column displays the opinion of the creator.
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