The electric vehicle gross sales numbers for Europe in February are in, and it is not trying good for Elon Musk’s Tesla.
In accordance with the European Automobile Manufacturers’ Association (ACEA), battery electrical automobiles (BEV) are promoting effectively in Europe, accounting 15.2 p.c of latest automotive registrations within the January-February interval of 2025. That is up from 11.5 p.c in the identical interval final 12 months, and principally on the expense of petrol and diesel automobiles. A complete of 255,489 BEV models have been offered, a 28.4 p.c improve in comparison with the identical interval final 12 months.
For Tesla, nevertheless, the numbers are downright terrible. Within the January-February interval of 2025, the corporate offered 37,311 models in Europe, a 49 p.c decline in comparison with the identical interval final 12 months.
Europeans need electrical automobiles. They only don’t desire Tesla’s electrical automobiles.
Credit score: ACEA
Among the decline could possibly be attributed to the launch of the corporate’s hottest mannequin, the Mannequin Y, which was refreshed in January, first making its way to China, adopted by a launch in Europe. Some patrons could have been holding on their buy with a view to get the hotly anticipated new mannequin.
Taking a look at ACEA’s gross sales numbers for Tesla in February alone, it is honest to imagine that there are different causes for decline. Throughout February, Tesla offered a complete of 11,743 models, down 47.1 p.c in comparison with February 2024, when the corporate offered 22,181 models in Europe.
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In February, the Mannequin Y was accessible to pre-order in lots of European nations, however it didn’t start shipping till early March. We’ll possible get a clearer image of how the brand new Mannequin Y is promoting in Europe subsequent month.
Nevertheless, there are sturdy indications that European patrons merely moved on to different manufacturers. In accordance with figures from automotive market research company JATO Dynamics for February 2025, not solely did Tesla promote 56 p.c much less Mannequin Y models, the corporate additionally offered 14 p.c much less Mannequin 3 models, which might hardly be attributed to the Mannequin Y’s launch. In distinction, many Volkswagen group BEVs, together with the Volkswagen ID.4 and ID.3, in addition to Skoda Enyaq (which can be being changed by a brand new mannequin very quickly), are promoting extraordinarily effectively in comparison with final 12 months’s February (ACEA tracks the UK, the EU, and EFTA individually, however even including all of them collectively, Tesla gross sales are nonetheless down 40.1 p.c in February, year-over-year).
Tesla continues to be main the pack, however the lead is shrinking.
Credit score: JATO
Electrek tracks Tesla sales per nation, and experiences the gross sales decline has been too giant to attribute to the Mannequin Y transition. For instance, in Germany, Tesla offered only one,429 automobiles in February 2025, down 70.6 p.c in comparison with the identical interval final 12 months. In France, Tesla offered 26 p.c fewer models in February. The one European nation the place Tesla fared effectively in February (in response to the info we have now now) was the UK, the place gross sales rose 7.7 p.c in February.
It is pretty apparent that Musk’s politics, which embrace support for Germany’s far-right party AfD, and the since-deleted post that saw him absolve Hitler and different dictators of genocide, are getting in the way in which of Tesla gross sales. In a current T-Online poll, with round 100,000 readers voting, greater than 94 p.c mentioned they would not purchase a Tesla once more. A current YouGov EuroTrack survey indicated that almost all of Britons and Germans have an unfavourable view of Musk.
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Commenting on Tesla’s current inventory value decline, the Musk wrote on X that “will probably be tremendous long-term.” Probably, however it might take some time — and maybe some adjustments throughout the firm — for Tesla to regain the belief of European patrons.
