SuperScale Case Study Highlights Aethir’s Impact on Gaming User Acquisition

Singapore, Singapore, March thirteenth, 2025, Chainwire

Aethir, a supplier of decentralized cloud gaming infrastructure, has been featured in a newly launched case research by SuperScale, a world knowledgeable in gaming consumer acquisition. The research offers an in-depth evaluation of how Aethir’s cloud streaming know-how enhances consumer acquisition methods for gaming studios, presenting a scalable various to conventional app retailer distribution.

Cloud Streaming as a Direct-to-Shopper Resolution

Gaming studios usually face excessive service charges when distributing video games by means of industrial app shops, with some platforms taking as much as 30% of a recreation’s income. Aethir’s decentralized cloud infrastructure allows studios to bypass these prices by using web-based streaming, offering an unbiased publishing mannequin designed to boost consumer acquisition.

Key elements of Aethir’s cloud streaming embrace:

Decreased Reliance on App Shops – Net-based streaming eliminates the necessity for app retailer downloads, permitting publishers to retain a higher share of income.
Decrease Consumer Acquisition Prices – On the spot play by way of social media or commercials reduces friction within the consumer journey, bettering conversion charges.
Expanded System Accessibility – Video games could be performed on PCs, cellular gadgets, and sensible TVs with out {hardware} limitations.
Different Monetization Fashions – Subscription-based entry, direct microtransactions, and in-game purchases could be managed independently of third-party platform charges.

Insights from SuperScale’s Case Research

SuperScale carried out a two-phase evaluation to evaluate Aethir’s impression on gaming consumer acquisition, specializing in conversion charges and return on advert spend (ROAS). The cellular recreation Tiny Tower was chosen because the take a look at topic.

Part 1: Conversion Charge Evaluation

SuperScale examined how completely different engagement strategies—”Stream Now,” “On the spot Play,” and “Obtain”—affected consumer acquisition metrics, notably price per set up (CPI) and engagement charges.

Findings from Part 1:

43% extra gamers opted for fast play over direct downloads.
Click on-through charges (CTR) elevated by 35% in comparison with conventional obtain strategies.
Conversion charges had been 45% increased for the streaming choice.

Part 2: ROAS and Consumer Engagement

Part 2 measured early engagement and ROAS by evaluating consumer conduct between app retailer downloads and Aethir’s Stream Now characteristic.

Findings from Part 2:

143% extra customers engaged with the Stream Now characteristic in comparison with direct downloads.
Day 7 ROAS elevated by 75%.
Common income per consumer (ARPU) grew by 93% with Stream Now.
Session counts elevated by 77% on common.
Session period was 26% longer.
Day-one retention improved by 60%, whereas day-seven retention elevated by 80%.

Potential Purposes for Aethir’s Cloud Streaming

Aethir’s cloud streaming infrastructure could also be notably helpful for:

Established publishers trying to drive direct visitors and optimize income fashions.
Dwell service and MMO video games requiring seamless cross-device entry.
Video games with social and viral enchantment, the place prompt playability enhances influencer-driven advertising and marketing methods.
Rising markets, the place cloud streaming provides an answer for customers with out high-end gaming {hardware}.

SuperScale’s findings spotlight Aethir’s position in enhancing gaming consumer acquisition by means of decentralized cloud streaming. The whole research is out there on Aethir’s website.

About Aethir

Aethir is a decentralized cloud computing infrastructure supplier targeted on optimizing GPU distribution and utilization for enterprise purposes. By shifting away from centralized fashions, Aethir allows scalable entry to computational assets, supporting companies throughout numerous industries and areas.